Privacy policy
Last updated: August 19, 2026
This Privacy Policy describes how SunglassesBrands (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or use our services, make a purchase from www.sunglassesbrands.it (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected under this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information”, we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you submit directly to us through our Services may include:
- Contact details including your name, address, phone number, and email address.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions, and other information used for account security purposes.
- Customer support information including information you choose to include in communications with us, for example when you send a message through the Services.
Some features of the Services may require you to provide certain information about yourself directly to us. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.
Information We Collect About Your Use
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do so, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information relating to your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including vendors and service providers that may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, which collect payment information (for example, bank account information, credit or debit card information, and billing address) to process your payment in order to fulfill your orders and provide the products or services you have requested, thereby performing our contract with you.
- When you visit our Site, open or click emails we send you, or interact with our Services or advertisements, we or third parties with whom we work may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information we obtain from third parties will be handled in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send you notifications relating to your account, purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange for shipping, facilitate any returns and exchanges, and provide other account-related features and functionality.
- Marketing and Advertising We may use your personal information for marketing and promotional purposes, for example to send marketing, advertising, and promotional communications by email, text message, or postal mail and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Art. 6 (1) (f) GDPR.
- Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or harmful activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, pursuant to Art. 6 (1) (f) GDPR.
- Communicating with You and Improving the Service. We use your personal information to provide customer support and improve our Services. It is in our legitimate interest to be responsive to you, provide effective services, and maintain our business relationship with you pursuant to Art. 6 (1) (f) GDPR.
Cookies
Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with operating our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including to remember your actions and preferences), perform analytics, and better understand user interaction with the Services, in our legitimate interest in administering, improving, and optimizing the Services. We may also permit third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default, but you can choose to configure your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies may negatively affect your user experience and may cause some Services, including certain general features and functionality, to work incorrectly or become unavailable. In addition, blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners.
How We Disclose Your Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract-performance purposes, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties that perform services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
- When you direct us, request that we do so, or otherwise consent to our disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interest in operating a successful business.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
the following categories of personal information and sensitive personal information about users for the purposes described above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:
| Category | Categories of Recipients |
|---|---|
|
|
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information for the purpose of engaging in advertising and marketing activities, as follows.
We have “sold” and “shared” personal information, as those terms are defined under applicable law, during the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers, such as name, email address, and phone number | Business and marketing partners |
| Commercial information, such as records of products or services purchased | Business and marketing partners |
| Usage Data | Business and marketing partners |
User-Generated Content
The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, that content will be public and accessible to anyone.
We do not control who will have access to the information you choose to make available to others and cannot guarantee that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of information that you make publicly available, or for the accuracy, use, or misuse of any information that you disclose to or receive from third parties.
Third-Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites. Information you provide in public or semi-public venues, including information shared on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content of those platforms or of their owners or operators, except as disclosed through the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details set out below to request its deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell”, as those terms are defined under applicable law, personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on several factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request as permitted by law.
- Right to Access/Know: You may have the right to request access to personal information that we hold about you, including details concerning the ways in which we use and share your information.
- Right to Deletion: You may have the right to request that we delete personal information that we hold about you.
- Right to Correction: You may have the right to request that we correct inaccurate personal information that we hold about you.
- Right to Portability: You may have the right to receive a copy of the personal information that we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
- Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may have the right to direct us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes considered “targeted advertising”, as defined under applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will automatically treat it as a request to opt out of the “sale” or “sharing” of information for the device and browser you use to visit the Site.
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
- Appeal: You may have the right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
- Managing Communication Preferences: We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option displayed in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those concerning your account or orders you have placed.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request. In accordance with applicable laws, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International Users
Please note that we may transfer, store, and process your personal information outside the country in which you live. Your personal information is also processed by staff and third-party service providers and partners in those countries.
If we transfer your personal information outside Europe, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant UK authority, as applicable, unless the transfer is to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call us or email us at support@sunglassesbrands.it, or contact us at RSM Retail srl, Via Basilio Puoti 11, 80100 Napoli NA, Italy.
For purposes of applicable data protection laws and unless explicitly stated otherwise, we are the controller of your personal information.